From Antwerp to Breskens - our story
Antwerp 1912: The start of the sweet adventure
Louis Janssens was the owner of "sugar bakery" In De Gouden Bol. Louis came up with a new candy at the time, which soon became a success.
The delicacy was well received by the people of Antwerp and deserved a name. When a friendly chocolatier boasted about his new praline which he called Caesar during a casual drink, Louis shouted:
“THEN I WILL CALL MY SWEETS NAPOLEON”
Little is heard from Caesar. From Napoleon all the more! Over the years, 'In De Gouden Bol' by baker Janssens has become increasingly popular.
The bakery grew into a small factory and relocated to the Blekerijstraat in Antwerp in 1933. Here the company gradually expanded under the management of the Janssens father and son team.
By 1965 the company had grown to such an extent that larger premises became essential. These were found in the Hoboken district of Antwerp.
In the 1970s the Janssens ran out of successors, and the Stappaerts family subsequently took over the napoleon brand in 1973. The family had an excellent head for business, which led to rapid growth and development of the product in Belgium with many new flavors and much more.
They entered into a trade agreement with the Dutch firm Pervasco to export the brand to the Netherlands.
1988 saw the construction of a new and bigger factory in Schelle in Belgium.
From 1996 major steps were taken towards establishing the brand as a professional enterprise: Napoleon sales activities in Belgium were also transferred to Pervasco.
The same year also witnessed the highly successful launch of products such as the Napoleon fruit mix
In 2003 Napoleon moved again, this time to Breskens in Zeeuws-Vlaanderen.
Traditional expertise in a modern production environment.
Although production from Belgium was transferred to a new factory located in Breskens, Zealand,near the border, it was with the same passion and the some of the former employees that the plant continued its activities.
A more modern factory with a new technology: from two companies, the machines and the expertise of the professionals have been combined and integrated into one healthy company.
Pride and passion for the craft and the product have always stood firm.
Introduction range fruitmix: apple, lemon, orange, cherry and pineapple
Introduction of DROP (LIQUORICE)
Introduction coffeemix and cappuccino
Napoleon 100 years! http://www.mijn-napoleon.nl/_media/100jaar/napoleon-100-jaar.pdf
Zwartwit commercial https://youtu.be/S8sXsLgqItE
Pick the new flavor of Napoleon Brasil: https://youtu.be/0pyea60kwZY
commercial 2014 https://www.youtube.com/watch?v=iZepTpQZP-o
Energy commercial 2014: https://youtu.be/x7tX2oVs2hA
Napoleon Drop en Zwartwit[IK1] commercial 2014 https://youtu.be/h-tz-OUF3O8
Introduction Napoleon mini
commercial 2015 https://www.youtube.com/watch?v=mpiWJdMINec
Lime green packaging
Introduction of Blackcurrant & Pineapple
Introduction: Le Brutal Mix
Introduction: DUO’s (sweet and sour)
Orange candyballs to honor the Dutch Womens Team
Introduction of the new range with improved recipes: (SALTY LIQUORICE) ZWARTWIT; (LIQUORICE) DROP; (LEMON) CITROEN; FRUITMIX; (RASPBERRY) FRAMBOOS; (BLACKCURRANT) CASSIS; DUO SWEET; DUO SOUR; APPLE; TROPICAL